Food For Fit is a brand dedicated to offering healthy, nutritionally balanced daily meals, carefully tailored to accommodate allergen sensitivities and cater to vegetarian and vegan diets. When developing the brand identity and working on building awareness for the Food For Fit Restaurant, my goal was to create a seamless and robust product. I ensured that every aspect— from the brand concept and identity to the service model and communication style— was thoughtfully integrated to maintain consistency across all touchpoints.
 

In the face of the complexities of modern life, we stand by the true simplicity of life and health. From interior design and packaging to advertising and promotions, from uniform designs to service models, we uphold the principle of simplicity. Every product, service, and action under the Food For Fit brand is driven by a strong ideology and belief. This concept has been crafted to appeal to all five senses.

Food For Fit places great emphasis on detail and functionality, which sets it apart in how it reflects its core philosophy. The kitchen layout, till system and operational facilities are all designed to create a sense of calm for both staff and customers.

With a powerful ideological blend of sports and meditation, we have created a truly unique and robust product—Food For Fit. We firmly believe that when simplicity is combined with surprising details and user-friendliness, a new generation of experiences is born, one that will leave people breathless.

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As part of the Food For Fit project, I provided services such as concept design, corporate identity design, uniform and packaging design, creative direction, strategic content creation, and social media management.​

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