Real Kitchen is a rebranding project born from the need to align the brand’s identity with its target audience and the unique features of its products and services. The previous name no longer resonated with the market, prompting this transformation to create a stronger and more relevant connection.

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As a result of the brand review I conducted, I developed a new concept that could present a new claim suitable for the target audience, product/service model, and market, and by updating the name to Real Kitchen, we carried out brand awareness efforts with a brand new visual communication temperament.

 

In this project, I provided a comprehensive and holistic service including the renewal of the name, conceptualization of the service, re-creation of the entire online and offline visual identity accordingly, strategy of marketing efforts, and creative direction of content creation.

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